Overview

A brand is only as authentic as what the consumer says it stands for. The consumer of the future may have very different expectations, spoken and unspoken, as compared to what a company thinks it is projecting. This course is a hands-on workshop held over a few days. The reiterate process is used to refine the brand story and strategy in light of the consumer’s perception of the brand.

Teaching Team

What You’ll Learn

  • How to articulate your brand story
  • Define what is a brand strategy and how to apply it to your company
  • Understand who is the Next-Gen Consumer and their opinion on your brand
  • Aligning brand value of a company with corresponding Next-Gen Consumer touchpoints
  • Verify what is your consumer willing to pay for in order to experience your brand

Who Should Attend

  • Companies and individuals that has a primary focus on B2C and interacts with Next-Gen consumers directly.
  • Companies and Individuals that are interested in improving their ability to position a brand

SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

CLICK HERE TO APPLY (only for SIT Alumni)

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during course)

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment

Schedule

Dates Venue
5, 12, 20 (½ day am), 27(½ day am) May 2021       SIT@Dover, 10 Dover Drive S138683
 

Fees

Enhanced Subsidy
Category Full Fee After SF Funding
Singapore Citizen (Below 40) /
Singapore PR
$2,889.00 $866.70
Singapore Citizen (40 & above) $2,889.00 $326.70
Non-Singaporeans $2,889.00 Not Eligible
 
Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Course Series

Find out more about the Modular Certification Courses - Design Strategy and Innovation (DSI)

These modules are stackable towards a Postgraduate Certificate in Design Strategy and Innovation (PGCert in DSI) or can be taken individually as a single module as follows:

Core Module

  • DSI6000 Company Applied Research Design Studio (CARDS)

Elective Modules (Design Modules)
  • DSI6101 Introduction to Experience Design
  • DSI6102 Service Design with Serious Play
  • DSI6103 Healthcare Design Thinking and Personal Leadership
  • DSI6104 Participatory Design: Co-Designing with Citizens


Elective Modules (Business Modules)
  • DSI6201 Creative Entrepreneurship
  • DSI6202 Business Testing through Lean Startup
  • DSI6203 Language of Business for Designers 
  • DSI6204 Negotiation: Say No to Free Design


Elective Modules (Technology Modules)
  • DSI6301 Design for Future Technologies
  • DSI6302 Foresighting and Horizon Scanning 
  • DSI6303Copywriting and Creative Communication 
  • DSI6304 Sustainable Innovation
  • DSI6305 Making Ideas Tangible – Tech Experience Prototyping


Elective Modules (Strategy Modules)
  • DSI6401 Cultural Brand Strategy
  • DSI6402 Authentic Branding for Next Generation Consumer
  • DSI6403 Systems Thinking and Scenario Planning
  • DSI6404 Effective Advertising on a Small Budget
  • DSI6405 Strategic Creativity
 

There are a total of 19 credit-bearing modules, of which there is one core 12 CR module (DSI6000) and a choice of four out of fifteen 3 CR modules to meet the requirements for the Postgraduate Certificate in Design Strategy and Innovation. Candidates who pass the core module (DSI6000) and 4 elective modules (totalling 24 credits) with a CGPA of ≥ 2.5 will be awarded the Postgraduate Certificate in Design Strategy and Innovation by SIT.

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 05 May 2021 (Wed) to
27 May 2021 (Thu)
Registration Closing on: 24 Mar 2021
Apply Now

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