SITizens Learning Credits


Company Applied Research Design Studio (CARDS) is an applied learning and research module set up to explore specific challenges of a company while simultaneously training the individual participant with design innovation skills. In the CARDS, a company sends teams of individuals to tackle early stage challenges that must find the intricate balance between user desirability, business viability, and technological feasibility.

The company sending participants can sponsor challenge areas with a lightly defined problem area. Subsequently, the problem area will be analysed in order to arrive at a more defined problem question. This problem question will be explored during the course of the programme. This method avoids the incessant pitfall of having predefined solutions look for poorly defined problems. In this course, solutions are often omni-channel and multi-faceted. Solutions will focus on the cyclical experience of stakeholders, users or customers. These applied solutions may be, but are not limited to, business models, immersive spatial environments, digital interfaces, etc.

For self-sponsorship individuals, there may be special arrangements, where feasible to tie up with the industry to work on company specific challenges. An example is Crown Coffee, whereby there could be several innovation projects for an authentic learning experience.

Throughout the 12 contact days over a period of 3 months, additional modules that complement the CARDS will be offered concurrently. On one hand, the CARDS is applied learning such that principles, frameworks and theories must be applied to an actual company’s context and situation through reiterative refinement. On the other hand, the CARDS is applied research as the problems tackled are deemed crucial by the company and the solutions are practical, specific, effective and valuable for the company. The results of the project may lead to a case study. 

Through multiple consultations with various experts, the innovation project team will triangulate to a series of solutions. At the end of the course, a final presentation will be made to the companies. The company sponsor may co-grade the module.

Teaching Team

What You’ll Learn

  • Most importantly, you will learn how to think fast and slow, big and small, short and long terms simultaneously. With this mindset, you would triangulate to solutions for a problem worth solving. The problem questions itself would be constantly improved. The iterative Design Strategy and Innovation (DSI) cycles will refine the project.
  • Design-wise, you will ideate in a disciplined manner and communicate these ideas via various forms of low to mid resolution solutions. Multiple methods to break out of the creative mental blocks would be shared. A cadence of coming up with design possibilities would be established in a design studio like environment.
  • Strategy-wise, you will consider multiple stakeholder networks and how to customise business strategies. However, these strategies would not be imagined in isolation without the input of those involved in execution and decision making. Ideas would push against reality. Consequences would be drawn out through crafted scenarios.
  • Business-wise, you will break down the principles and success of what makes various process, product and experiences so apropos for today and tomorrow’s conditions. Exercises will include, but not be limited to, identifying $0 solutions and cross-industry opportunities.
  • Technology-wise, you will consider the social construction of technology and how various end-user psychology impacts the adoption of project’s choice of technology or technologies. You will understand how technology should not be seen merely as an isolated product but as a platform and system that affects human experience and touchpoints.

Who Should Attend

  • Professionals, Managers, Senior Executives who wish to enhance their design innovation in their company and strengthen their ability to lead in a digitally.
  • Leaders seeking to learn new problem-solving approaches to innovation and integrate creative practices into their business processes.
  • Individuals who do not have a project team or a project topic. These participants would be assigned to a company that has a range of innovation topics.
  • Individuals who are attending as a team but have yet to define a project topic. These participants would be assigned to a company that has a range of innovation topics.
  • Teams of 2-3 with a sponsored project topic (but not necessarily a fully defined project brief). Projects must have a project sponsor who is not a member of the team.

SITizens Learning Credits (SLC) - Eligible Course

This course is SITizens Learning Credits (SLC) eligible. Please refer to the user guide how to register for courses utilising your SLC.

Find out more about SITizens Learning Credits (SLC).


Candidates should possess a Bachelor degree in any discipline.
Candidates without a Bachelor degree can be admitted on a case-by-case basis upon evaluation by the course director.

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during course)

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment


Month Dates (All Thursdays)
May 2023 4, 11, 18, 25 May 2023
June 2023 1, 8, 15, 22, 29 June 2023
July 2023 6, 13, 27 July 2023


Category Full Fee After SF Funding
Singapore Citizen (Below 40) $10,700.00 $3,210.00
Singapore Citizen (40 & above) $10,700.00 $1,210.00
Singapore PR / LTVP+ Holder $10,800.00 $3,240.00
Non-Singaporeans $10,800.00 Not Eligible

  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SF Series Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

» Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

In order to be eligible for the 70% training grant awarded by SkillsFuture, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident or LTVP+ Holder
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the course fees (i.e. the SSG course fee grant amount) directly from the trainees and/or their sponsoring organisations, where applicable, should the requirements not be fulfilled by the trainee.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Course Series

Find out more about the Modular Certification Courses - Design Strategy and Innovation (DSI)

These modules are stackable towards a Postgraduate Certificate in Design Strategy and Innovation (PGCert in DSI) or can be taken individually as a single module as follows:

Core Module

  • DSI6000 Company Applied Research Design Studio (CARDS)
Elective Modules (Design Modules)
  • DSI6101 Introduction to Experience Design
  • DSI6102 Service Design with Serious Play
  • DSI6103 Healthcare Design Thinking and Personal Leadership
  • DSI6104 Participatory Design: Co-Designing with Citizens
Elective Modules (Business Modules)
  • DSI6201 Creative Entrepreneurship
  • DSI6202 Business Testing through Lean Startup
  • DSI6203 Language of Business for Designers 
  • DSI6204 Negotiation: Say No to Free Design
Elective Modules (Technology Modules)
  • DSI6301 Design for Future Technologies
  • DSI6302 Foresighting and Horizon Scanning 
  • DSI6303 Copywriting and Creative Communication 
  • DSI6304 Sustainable Innovation
  • DSI6305 Making Ideas Tangible – Tech Experience Prototyping
Elective Modules (Strategy Modules)
  • DSI6401 Cultural Brand Strategy
  • DSI6402 Authentic Branding for Next Generation Consumer
  • DSI6403 Systems Thinking and Scenario Planning
  • DSI6404 Effective Advertising on a Small Budget
  • DSI6405 Strategic Creativity
There are a total of 19 credit-bearing modules, of which there is one core 12 CR module (DSI6000) and a choice of four out of fifteen 3 CR modules to meet the requirements for the Postgraduate Certificate in Design Strategy and Innovation. Candidates who pass the core module (DSI6000) and 4 elective modules (totalling 24 credits) with a CGPA of ≥ 2.5 will be awarded the Postgraduate Certificate in Design Strategy and Innovation by SIT.
SITizens Learning Credits

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 01:00 PM to 08:00 PM
Date 04 May 2023 (Thu) to
27 Jul 2023 (Thu)
Register Before: 10 Apr 2023
Apply Now

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