The hospitality industry faces nowadays several challenges, from stiff competition, brand proliferation, high labour turnover, and high costs of acquisition of customers to shrinking loyalty of customers. With this in mind, the hospitality industry should focus on its core strength, service and hospitality, and train its employees to focus on delivering profitable service excellence. Service excellence must be applied in all front and back areas to ensure that the business not only fulfil its brand promise but also exceed customer expectations. Customers nowadays do not buy a product or service; instead, they are looking for an enhanced guest experience.
Therefore, service training is essential in nowadays times where customers are very demanding and knowledgeable about hospitality standards, specifically in terms of service delivery. It is no longer anymore sufficient to achieve only customer satisfaction, but to exceed customer expectations in order to deliver service excellence at a profit.
This training is designed for staff at a managerial and supervisory level to learn how to deliver profitable service at consistently high quality levels and up to the standards of the given brand, and to apply techniques to take care of customers and achieve the so-called WOW factor to exceed customer expectations.
|17 Jun 2021||Service and Service delivery, specifics of the Hospitality Industry
Service and Communication
|18 Jun 2021||Customer Experience (CX)
Service Excellence practiced
|Category||Full Fee||After SF Funding|
|Singapore Citizen (Below 40) /
|Singapore Citizen (40 & above)||$193.60|