SIT Learn
SIT Learn

Overview

According to Forbes, 250,000 new products are launched globally every year. In this globalised world, consumers are exposed to as many as 5,000 advertisements per day. Competition is very at an all-time high. To stand out in this highly concentrated market, branding plays an important role. According to The Economist, branding accounts for more than 30% of the stock market value of companies in the S&P 500 Index.

This 1-day workshop will guide participants through a new context and the age of digital disruption, where brands face stiff competition to stay relevant in the market. Participants will understand the systematic and repeatable method to creating a brand; learn how to create an ideal brand position that will differentiate them from competitors; how to use brand elements to create an impactful and memorable brand identity. Through these interactive lectures and activities, participants will be guided through branding methodologies and be equipped with all necessary tools to define and strengthen the brand.

Speakers / Trainers

What You’ll Learn

  • What is Branding
  • The top 10 reasons for Branding
  • The difference between Branding and Marketing
  • What do people buy
  • Steps to building your own brand

Who Should Attend

  • Business Owners
  • Brand managers
  • Marketing and Strategy teams
  • PMETs
  • Entrepreneurs
 

SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

CLICK HERE TO APPLY (only for SIT Alumni)
Registration closes on 20/09/19
 

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during course)

Schedule

Time Activity
8:30 am Welcome and Registration
9:00 am Ice Breaker
9:15 am Lesson Part 1 – What Is Branding
Branding always seems to be shrouded with mystery. What is branding? How do we brand anything?
10:00 am Tea Break
10:15 am Lesson Part 2 – Why Branding Is Important
There are so many reasons why branding is important, if not vital, to your company. Learn the top 10 reasons of why you should do Branding.
12:00 pm Lunch
1:00 pm Lesson Part 3 – Five Steps To Building Your Brand
Learn Creativeans BrandBuilder® methodology, a proven, tried-and-true process for developing a brand that have successfully implemented with a large variety of clients spanning a range of industries. 
3:00 pm Tea Break
3:15 pm Lesson Part 4- How to Brand and Position Yourself
Discover what is that “one thing” for your brand? Find it and follow through by making that “one thing” work for your brand.
4:00 pm Presentation of Ideas
4:45 pm Q&A
5:00 pm End of Day

Fees

Category Full Fee After SF Funding After SF Mid-Career
Enhanced Subsidy
Singapore Citizen (Below 40) / Singapore PR $749.00 $224.70 Not Eligible
Singapore Citizen (40 & above) $749.00 $224.70 $84.70
Non-Singaporeans $749.00 Not Eligible Not Eligible

Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SF Series Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

» Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding


In order to be eligible for the 70% training grant awarded by SkillsFuture, applicants (and/or their sponsoring organisations where applicable) must:
  1.  Be a Singaporean Citizen or Singapore Permanent Resident
  2.  Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1.  Be a Singaporean Citizen
  2.  Be at least 40 years old
  3.  Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Key Info

Venue SIT@TP, 29B Tampines Ave 1, Singapore 528694
Time 08:30 AM to 05:00 PM
Date 11 Oct 2019 (Fri)

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