SITizens Learning Credits

Overview

Service Design is the design of the intangible.

It is hard to design what we do not see. Yet we recognize good and bad service experiences intuitively and viscerally. Leaving experience touch-points poorly designed is a dangerous missed opportunity for organisations. Carelessly slapping together various digital improvements without considering the larger service offering is also a risky proposition. The physical, digital or human interactions with the organisations need to be crafted with the utmost attention.

This course will cover the principles and application of Service Design through the lens of Serious Play methods and tools. Serious Play, as defined by Michael Schrage, refers to “any tools, techniques or toys that let people improve how they play seriously with uncertainty… to improve the quality of innovation”.

This course will explore various Serious Play methods, such as LEGO© SERIOUS PLAY©, Service Role Playing, Simulation, improvisation, etc. Please note that this course is NOT a LEGO© SERIOUS PLAY© method certification.

Teaching Team

What You’ll Learn

  • Embrace the principles of service design and its potential application in a business context
  • Appreciate and understand various serious play methods and tools as applied to service design.
  • Comprehend and apply the micro-experiences and larger stages of a customer’s journey experience.
  • Understand and use various tools such as personas, customer journey mapping, service blueprint, prototyping and storytelling to realise service innovation.
  • Develop low fidelity service design prototypes.
  • Present service innovation ideas as a coherent story.

Who Should Attend

  • All working professionals who wish to use service design and serious play as a means to innovate.
  • Managers for Product, Brand and/or Service
  • Design Engineers
  • Product Manufacturers
  • Entrepreneurs
  • Product / UX Designers
 

SITizens Learning Credits (SLC) - Eligible Course

This course is SITizens Learning Credits (SLC) eligible. Please refer to the user guide how to register for courses utilising your SLC.

Find out more about SITizens Learning Credits (SLC).

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during course)

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment

Schedule

Day
  1. Topics
Day 1: 7 Oct 2021
  • Introduction and Foundation to Service Design and Serious Play
  • Insight & Definition Tools
Day 2: 14 Oct 2021
  • Service Innovation Prototyping
  • Ideation Methodologies
Day 3: 21 Oct 2021 (AM)
  • Project Refinement 
  • Project Presentation
Day 4: 28 Oct2021 (AM)
  • Project Refinement 
  • Project Presentation

Fees

Enhanced Subsidy
Category Full Fee After SF Funding
Singapore Citizen (Below 40) /
Singapore PR
$2,889.00 $866.70
Singapore Citizen (40 & above) $2,889.00 $326.70
Non-Singaporeans $2,889.00 Not Eligible
 
Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.
SITizens Learning Credits

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 07 Oct 2021 (Thu) to
28 Oct 2021 (Thu)
Registration is Closed.

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