Overview

Design’s impact on business can no longer be questioned. However, Design needs to show deep accountability to the business. Designers with the most success are business-aware. It is becoming more apparent that different sectors require more successful designers involved in strategic decisions, hence, it is important for designers to learn the language of business.

This course aims to provide participants with an overall big-picture understanding of business vocabulary, how models are prepared and used, and the concepts underlying business strategies with some hands-on practice to obtain a firm grasp of those concepts. Participants get to understand the blend of business thinking with experience design, carried out in three different contexts – digital transformation, physical solutioning and creative management. They get to learn and develop insights into a business perspective while transcribing design value to cross-functional partners. Above all, it is to give participants the tools to understand how a business works, foresee implications of risk and choice, and break down complexities and uncertainties. By applying known methodologies, frameworks, and practical steps, participants could possibly develop business acumen faster.

 

Teaching Team

What You’ll Learn

Business models, financial portfolios, and industry regulations are not typically the focus of a designer’s work. Yet, each of these can be impacted by design. The tools and frameworks in this course are meant to help you understand fundamental business concepts. This will put you in a better position to influence strategic decisions beyond the typical purview of design. The key concepts laid out in this course are:

  • Appreciating the business impact of design;
  • Getting to know business vocabulary, models and strategies;
  • Developing a business perspective;
  • Transcribing design value;
  • Communicating design options to business partners;
  • Optimizing cross-functional understanding.

Who Should Attend

  • Designers
  • Anyone crossing into business design
  • Anyone in the creative sector
  • Anyone seeking career development in areas related to design
 

SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

CLICK HERE TO APPLY (only for SIT Alumni)

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during the course)

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment
 

Schedule

Day 1 (Digital Transformation)
#1. Why are we exploring this? 
#2. Business concepts all Designers should know
#3. Business concepts (exercise)
#4. Case sharing – Narrative by Numbers

Day 2 (Physical Solutioning)
#5. Develop a business perspective 
#6. Awareness of the implications of risk and choice
#7. Transcribe design value
#8. Transcribe design value (exercise)

Day 3 (Creative Management)
#9. Communicating design options to business partners
#10. Communicating trade-off options (exercise)
#11. Applying Business Literacy
#12. Foster Greater Confidence
 

Fees

Category Full Fee After SF Funding After SF Mid-Career
Enhanced Subsidy
Singapore Citizen (Below 40) /
Singapore PR
$2,889.00 $866.70 Not Eligible
Singapore Citizen (40 & above) $2,889.00 $866.70 $326.70
Non-Singaporeans $2,889.00 Not Eligible Not Eligible
 
Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Course Series

Find out more about the Modular Certification Courses - Design Strategy and Innovation (DSI)

These modules are stackable towards a Postgraduate Certificate in Design Strategy and Innovation (PGCert in DSI) or can be taken individually as a single module as follows:

Core Module

  • DSI6000 Company Applied Research Design Studio (CARDS)

Elective Modules (Design Modules)
  • DSI6101 Introduction to Experience Design
  • DSI6102 Service Design with Serious Play
  • DSI6103 Healthcare Design Thinking and Personal Leadership
  • DSI6104 Participatory Design: Co-Designing with Citizens


Elective Modules (Business Modules)
  • DSI6201 Creative Entrepreneurship
  • DSI6202 Business Testing through Lean Startup
  • DSI6203 Language of Business for Designers 
  • DSI6204 Negotiation: Say No to Free Design


Elective Modules (Technology Modules)
  • DSI6301 Design for Future Technologies
  • DSI6302 Foresighting and Horizon Scanning 
  • DSI6303Copywriting and Creative Communication 
  • DSI6304 Sustainable Innovation
  • DSI6305 Making Ideas Tangible – Tech Experience Prototyping


Elective Modules (Strategy Modules)
  • DSI6401 Cultural Brand Strategy
  • DSI6402 Authentic Branding for Next Generation Consumer
  • DSI6403 Systems Thinking and Scenario Planning
  • DSI6404 Effective Advertising on a Small Budget
  • DSI6405 Strategic Creativity
 

There are a total of 19 credit-bearing modules, of which there is one core 12 CR module (DSI6000) and a choice of four out of fifteen 3 CR modules to meet the requirements for the Postgraduate Certificate in Design Strategy and Innovation. Candidates who pass the core module (DSI6000) and 4 elective modules (totalling 24 credits) with a CGPA of ≥ 2.5 will be awarded the Postgraduate Certificate in Design Strategy and Innovation by SIT.
 

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 20 Jan 2021 (Wed) to
22 Jan 2021 (Fri)
Registration Closing on: 09 Dec 2020
Apply Now

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