SITizens Learning Credits

Overview

This course will equip participants with an essential understanding of marketing and advertising strategy, especially designed for companies or individuals working with small to medium marketing budgets. Today's marketing process involves doing more with less. This means that companies should develop strategies that best align their brands with their customers. There's no clear road map for the future, but it will be shaped by empathy, enthusiasm and ideas. It's essential (in all media and every context) to create connection. By shining a light on what consumers want and need and standing by their values, brands can emphasise their humanity and find pathways to improved relationships with their customers. Don't just do: stop and listen. By focusing on the customer's experience, you are far more likely to gain lifelong supporters. Using a combination of lectures, role-plays, case-studies and workshop learning this 3- day course will explore how limited budgets can be creatively leveraged to maximum effect. Participants will learn to write their own marketing strategy, plan an advertising program, pitch their own deck and develop ideas that will create connection with their customers.

Teaching Team

What You’ll Learn

  • How to write a marketing strategy and prepare a pitch deck
  • A technique for having ideas / Writing copy and organising designs
  • Building Customer Relationships / Innovation, interaction and sustainability

Who Should Attend

  • Small to medium business owners or marketing managers / start ups
  • People wanting an overview of the marketing and advertising process /recent graduates from design schools wanting to start a career in advertising
  • Those seeking answers to their current marketing and creative communication challenges
 

SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

CLICK HERE TO APPLY (only for SIT Alumni)

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during course)

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment

Schedule

Day
  1. Topics
Day 1
  • Topic 1: What is Advertising - Building Connections
  • Topic 2: Video - Neville Brody - Communication Now
  • Topic 3: Some Basic Marketing Tools
  • Topic 4: How to Write a Marketing Strategy
  • Workshop 1: Write Your Own Strategy and Pitch (in groups)
  • Pitch Your Strategy (in groups)
  • Pitch Your Strategy (What did we Learn Today?)
Day 2
  • Introductory Lecture
  • Workshop2: Advertising Thinking: How to have Ideas
  • Working in groups to develop copy and design ideas based on the participants own marketing challenges that have been collected before the course or on the day before.
  • What did we learn Today?
Day 3
  • Introductory Lecture
  • Workshop 3: Advertising Thinking: Building: Customer Contact and Relationships. Innovation, interaction and sustainability.
  • What did we learn Today?

Fees

Enhanced Subsidy
Category Full Fee After SF Funding
Singapore Citizen (Below 40) /
Singapore PR
$2,889.00 $866.70
Singapore Citizen (40 & above) $2,889.00 $326.70
Non-Singaporeans $2,889.00 Not Eligible
 
Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.
SITizens Learning Credits

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 24 Mar 2021 (Wed) to
26 Mar 2021 (Fri)
Registration is Closed.

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