Overview
This module considers how branding, image, advertising messages and advertising campaigns are carried out in the digital world. Students will engage in real-life case studies surrounding digital advertising, branding and campaigning, to build and manage a digital advertising campaign.
What You’ll Learn
Branding
- Understand the importance of branding and how it affects customers’ loyalty, increase brand’s saliency and equity
Digital Branding & Advertising
- Understand how branding has evolved from traditional to digital formats and the various forms of digital advertising available
The Digital Consumer
- How traditional concept of audiences have evolved to the concept of digital consumers, which is affecting the marketer’s approach
Who Should Attend
- Marketing, Branding and Sales
- Digital Transformation Executives
- Managers and Directors from services industries such as hospitality, F&B and Retail
Pre-requisites
- It is recommended for candidates to have a Diploma with 2 years of work experience or a degree.
SITizens Learning Credits (SLC) - Eligible Course
SIT Alumni: Before registering for courses, please activate your
SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.
CLICK HERE TO APPLY (only for SIT Alumni)
Certificate and Assessment
A Certificate of Participation will be issued to participants who:
- Attend 75% of the course; and
- Undertake non-credit bearing assessment (during course).
A Certificate of Attainment for each module will be issued to participants who:
- Attend at least 75% of each respective module; and
- Participants who pass the Continuous Assessment.
Schedule
Day 1 – Introduction to Digital Campaign & Understanding Branding
- - Introduction, Overview & Project Briefing
- - The Power of Branding
- - Brand DNA
- - Brand Code
Day 2 – Digital Campaign Design
- - The evolution of digital consumers
- - From branding to digital advertising
- - Digital Campaign Planning
- - The vertical format
Day 3 – Digital Campaign Execution
- - Different types of Digital buys – from Search words to social media
- - Post campaign tracking
- - Project Showcase
Fees
| Category |
Full Fee |
After SF Funding |
| Singapore Citizen (Below 40) / Singapore PR |
$2,889.00 |
$866.70 |
| Singapore Citizen (40 & above) |
$2,889.00 |
$326.70 |
| Non-Singaporeans |
$2,889.00 |
Not Eligible |
Note:
- All figures include GST. GST applies to individuals and Singapore-registered companies.
- You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.
Learn more about funding types available
Terms & Conditions:
SkillsFuture Funding
To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
- Be a Singaporean Citizen or Singapore Permanent Resident
- Not receive any other funding from government sources in respect of the actual grant disbursed for the programme
SkillsFuture Mid-Career Enhanced Subsidy
To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
- Be a Singaporean Citizen
- Be at least 40 years old
- Not receive any other funding from government sources in respect of the actual grant disbursed for the programme
SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.
SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.
Course Series
Modular Certification Courses - Future Hospitality Experience
These modules are stackable towards a Modular Certification Courses - Future Hospitality Experience (PGCert in FHE) or can be taken individually as a single module as follows:
Core Module
- FHE6001 Future Scenarios of Hospitality Experience
- DSI6301 Design for Future Technologies
- FHE6003 Digital Innovations for Integrated Media
- FHE6004 Digital Advertising, Branding, Campaigning
Elective Modules
- FHE6101 Fundamentals of Digital Web Analytics
- DSI6102 Service Design with Serious Play
- FHE6102 New Hospitality Design
- DSI6201 Creative Entrepreneurship
- DSI6403 Systems Thinking and Scenario Planning
- FHE6105 Crisis and Risk Management for Hospitality Industry
- FHE6106 Revenue Optimisation and Ancillary Revenues
There are a total of 11 credit-bearing modules, of which there are 4 core modules, and a choice of 4 out of 7 elective modules to meet the 24 credits requirements for the PGCert in Future Hospitality Experience. Candidates who complete 8 modules (4 core modules and 4 elective modules) totalling 24 credits with a minimum CGPA of 2.5 will be awarded the Postgraduate Certificate in Future Hospitality Experience by SIT.
