Overview

Physical spaces are intrinsically tied to hospitality businesses. They are the physical embodiment of desired user experiences and the alignment of business strategies and processes. The Covid-19 global pandemic has greatly impacted international travel and hospitality business around the world and requires an urgent reconsideration of the fundamentals of hospitality businesses. Traditional hospitality design focuses on social gatherings and human interaction. In view of social distancing, safety recommendations, and health concerns, new hospitality spaces, experiences and businesses will have to innovate to suit. The current pandemic provides the opportunity for the imagination of new hospitality experiences, spaces, business models, and the adoption of new technologies for an agile, safe, healthy and resilient hospitality industry. 

This 3-day course will allow participants to analyse current hospitality spaces, experiences and business models and understand the interventions available to address current health and safety concerns for a safe return. The course will allow participants the opportunity to examine new innovative hospitality models through case studies, and an introduction to new technologies for future hospitality. This hands-on course will also allow participants to create, prototype and test new hospitality spaces, experiences, processes, strategies and new business models, through the adoption of design thinking methodologies.

Teaching Team

What You’ll Learn

Interventions for a Safe Return
Existing hospitality spaces and modes of engagement need to adapt to new requirements to ensure a return to a safe and healthy environment. This workshop will introduce a series of protocols, processes and spatial arrangements required for a safe return.

Technological Solutions for Now and the Future
An introduction to existing and new technologies to address both health and safety concerns for a safe return, as well as opportunities for new hospitality experiences with the integration of technology.

Fundamentals of Design Thinking
Design Thinking is a human-centred approach in understanding problems and creating solutions This stage of the process involves Brainstorming, which requires an acceptance of all ideas from all participants. Participants will learn benefits of working in a multi-disciplinary team through the sharing of ideas and develop understanding of them through questioning. Participants will co-create innovative solutions through the mashups of different ideas.

Prototype New Solutions for Future Hospitality Experiences.
The best way to understand the strength and weakness of a proposal is to test it and garner feedback. Through iterative design, prototype and refine solutions and ideas, that might be experiences, spaces, processes or products.

Who Should Attend

This workshop is open to all working professionals within or are connected with the hospitality industry, who keen to understand the changing landscape of the hospitality design and new hospitality business opportunities.
  • Creative Professionals, Architects, Interior Designers, Product Designers
  • Business Owners and Managers
  • Entrepreneurs


Pre-requisites

  • There are no pre-requisites in terms of courses or specialisations.
  • It is recommended for candidates to have a Diploma with 2 years of work experience or a degree. Exceptions will be considered based on a case by case review by the admissions committee. 


SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

CLICK HERE TO APPLY (only for SIT Alumni)
 

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course; and
  • Undertake non-credit bearing assessment (during course).

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment.

Schedule

Day 1: 9 Oct 
Tools and Strategies for a Safe Return
Technological solutions
Case Studies
Identifying Challenges 

Day 2: 16 Oct
Presentation - Case Studies by Students
An Introduction to Design Thinking and User Experience Design
Brainstorming
Prototyping Solutions

Day 3: 23 Oct
Presentation
Feedback and Iterative Design
Feedback
Q&A / Debrief

Fees

Category Full Fee After SF Funding After SF Mid-Career
Enhanced Subsidy
Singapore Citizen (Below 40) /
Singapore PR
$2,889.00 $866.70 Not Eligible
Singapore Citizen (40 & above) $2,889.00 $866.70 $326.70
Non-Singaporeans $2,889.00 Not Eligible Not Eligible
 
Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Course Series

Modular Certification Courses - Future Hospitality Experience 

These modules are stackable towards a Modular Certification Courses - Future Hospitality Experience (PGCert in FHE) or can be taken individually as a single module as follows:

Core Module

  • FHE6001 Future Scenarios of Hospitality Experience
  • DSI6301 Design for Future Technologies
  • FHE6003 Digital Innovations for Integrated Media
  • FHE6004 Digital Advertising, Branding, Campaigning

Elective Modules
  • FHE6101 Fundamentals of Digital Web Analytics
  • DSI6102 Service Design with Serious Play
  • FHE6102 New Hospitality Design
  • DSI6201 Creative Entrepreneurship
  • DSI6403 Systems Thinking and Scenario Planning
  • FHE6105 Crisis and Risk Management for Hospitality Industry
  • FHE6106 Revenue Optimisation and Ancillary Revenues

There are a total of 11 credit-bearing modules, of which there are 4 core modules, and a choice of 4 out of 7 elective modules to meet the 24 credits requirements for the PGCert in Future Hospitality Experience. Candidates who complete 8 modules (4 core modules and 4 elective modules) totalling 24 credits with a minimum CGPA of 2.5 will be awarded the Postgraduate Certificate in Future Hospitality Experience by SIT.

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 09 Oct 2020 (Fri) to
23 Oct 2020 (Fri)
Registration is Closed.

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