Overview
Businesses need to constantly adapt to new business environments, especially in these unprecedent times of crisis, trade wars and rapidly changing customer expectation. Subsequently, the business goal must be not only to optimise revenues by re-focussing on customers, stakeholders, processes and costs, but also to identify untapped revenue opportunities. This module seeks to apprise learners of the concept of revenue optimisation and ancillary revenues in the context of the hospitality industry in order to optimise business performance.
This course provides an introduction to ‘Revenue Optimisation and Ancillary Revenues’ for managers in service industries such as retail, tourism and hospitality through a combination of taught content and self-learning material such as case studies.
What You’ll Learn
Topic 1 - The Principles of Revenue Optimisation
- Understand the fundamentals of revenue optimisation in the context of a hospitality business
Topic 2 - Revenue Optimisation Applied to Practice
- Distinguish between revenue optimisation and revenue, cost management and its impact on businesses
Topic 3 - Ancillary Revenues
- Clarify strengths and weaknesses of ancillary revenues strategies including business diversification strategies
Who Should Attend
- Managers in Service Industries, Head of Departments
- Marketers in Service Industries
- Hospitality Graduates
SITizens Learning Credits (SLC) - Eligible Course
SIT Alumni: Before registering for courses, please activate your
SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.
CLICK HERE TO APPLY (only for SIT Alumni)
Certificate and Assessment
A Certificate of Participation will be issued to participants who:
- Attend 75% of the course
- Undertake non-credit bearing assessment (during course)
A Certificate of Attainment for each module will be issued to participants who:
- Attend at least 75% of each respective module; and
- Participants who pass the Continuous Assessment
Schedule
Day 1
| Principles of Revenue Optimisation |
| Revenue of Optimisation vs Revenue Management |
| Revenue Optimisation Customers, Processes and Costs |
| Revenue Optimisation, Applied to Practice |
Day 2
| Revenue Optimisation, Applied to Practice |
| Revenue Optimisation, Applied to Practice, Strategies, Tactics and Tools |
Day 3
| The Concept of Ancillary Revenue |
| Ancillary Revenues and Business Diversification |
| Ancillary Revenues, Strategies and Tactics |
| Project Work |
Fees
Enhanced Subsidy
| Category |
Full Fee |
After SF Funding |
Singapore Citizen (Below 40) /
Singapore PR |
$2,889.00 |
$866.70 |
| Singapore Citizen (40 & above) |
$2,889.00 |
$326.70 |
| Non-Singaporeans |
$2,889.00 |
Not Eligible |
Note:
- All figures include GST. GST applies to individuals and Singapore-registered companies.
- You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.
Learn more about funding types available
Terms & Conditions:
SkillsFuture Funding
To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
- Be a Singaporean Citizen or Singapore Permanent Resident
- Not receive any other funding from government sources in respect of the actual grant disbursed for the programme
SkillsFuture Mid-Career Enhanced Subsidy
To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
- Be a Singaporean Citizen
- Be at least 40 years old
- Not receive any other funding from government sources in respect of the actual grant disbursed for the programme
SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.
SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.
Course Series
Modular Certification Courses - Future Hospitality Experience
These modules are stackable towards a Modular Certification Courses - Future Hospitality Experience (PGCert in FHE) or can be taken individually as a single module as follows:
Core Module
- FHE6001 Future Scenarios of Hospitality Experience
- DSI6301 Design for Future Technologies
- FHE6003 Digital Innovations for Integrated Media
- FHE6004 Digital Advertising, Branding, Campaigning
Elective Modules
- FHE6101 Fundamentals of Digital Web Analytics
- DSI6102 Service Design with Serious Play
- FHE6102 New Hospitality Design
- DSI6201 Creative Entrepreneurship
- DSI6403 Systems Thinking and Scenario Planning
- FHE6105 Crisis and Risk Management for Hospitality Industry
- FHE6106 Revenue Optimisation and Ancillary Revenues
There are a total of 11 credit-bearing modules, of which there are 4 core modules, and a choice of 4 out of 7 elective modules to meet the 24 credits requirements for the PGCert in Future Hospitality Experience. Candidates who complete 8 modules (4 core modules and 4 elective modules) totalling 24 credits with a minimum CGPA of 2.5 will be awarded the Postgraduate Certificate in Future Hospitality Experience by SIT.
