SITizens Learning Credits

Overview

Businesses need to constantly adapt to new business environments, especially in these unprecedent times of crisis, trade wars and rapidly changing customer expectation. Subsequently, the business goal must be not only to optimise revenues by re-focussing on customers, stakeholders, processes and costs, but also to identify untapped revenue opportunities. This module seeks to apprise learners of the concept of revenue optimisation and ancillary revenues in the context of the hospitality industry in order to optimise business performance.

This course provides an introduction to ‘Revenue Optimisation and Ancillary Revenues’ for managers in service industries such as retail, tourism and hospitality through a combination of taught content and self-learning material such as case studies.

Teaching Team

What You’ll Learn

Topic 1 - The Principles of Revenue Optimisation
  • Understand the fundamentals of revenue optimisation in the context of a hospitality business

Topic 2 - Revenue Optimisation Applied to Practice
  • Distinguish between revenue optimisation and revenue, cost management and its impact on businesses

Topic 3 - Ancillary Revenues
  • Clarify strengths and weaknesses of ancillary revenues strategies including business diversification strategies

Who Should Attend

  • Managers in Service Industries, Head of Departments
  • Marketers in Service Industries
  • Hospitality Graduates

SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

CLICK HERE TO APPLY (only for SIT Alumni)
 

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend 75% of the course
  • Undertake non-credit bearing assessment (during course)

A Certificate of Attainment for each module will be issued to participants who:

  • Attend at least 75% of each respective module; and
  • Participants who pass the Continuous Assessment

Schedule

Day 1 
Principles of Revenue Optimisation
Revenue of Optimisation vs Revenue Management
Revenue Optimisation Customers, Processes and Costs
Revenue Optimisation, Applied to Practice

Day 2
Revenue Optimisation, Applied to Practice
Revenue Optimisation, Applied to Practice, Strategies, Tactics and Tools

Day 3
The Concept of Ancillary Revenue
Ancillary Revenues and Business Diversification
Ancillary Revenues, Strategies and Tactics
Project Work

Fees

Enhanced Subsidy
Category Full Fee After SF Funding
Singapore Citizen (Below 40) /
Singapore PR		 $2,889.00 $866.70
Singapore Citizen (40 & above) $2,889.00 $326.70
Non-Singaporeans $2,889.00 Not Eligible
 
Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding

To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen or Singapore Permanent Resident
  2. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1. Be a Singaporean Citizen
  2. Be at least 40 years old
  3. Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Course Series

Modular Certification Courses - Future Hospitality Experience 

These modules are stackable towards a Modular Certification Courses - Future Hospitality Experience (PGCert in FHE) or can be taken individually as a single module as follows:

Core Module

  • FHE6001 Future Scenarios of Hospitality Experience
  • DSI6301 Design for Future Technologies
  • FHE6003 Digital Innovations for Integrated Media
  • FHE6004 Digital Advertising, Branding, Campaigning

Elective Modules
  • FHE6101 Fundamentals of Digital Web Analytics
  • DSI6102 Service Design with Serious Play
  • FHE6102 New Hospitality Design
  • DSI6201 Creative Entrepreneurship
  • DSI6403 Systems Thinking and Scenario Planning
  • FHE6105 Crisis and Risk Management for Hospitality Industry
  • FHE6106 Revenue Optimisation and Ancillary Revenues

There are a total of 11 credit-bearing modules, of which there are 4 core modules, and a choice of 4 out of 7 elective modules to meet the 24 credits requirements for the PGCert in Future Hospitality Experience. Candidates who complete 8 modules (4 core modules and 4 elective modules) totalling 24 credits with a minimum CGPA of 2.5 will be awarded the Postgraduate Certificate in Future Hospitality Experience by SIT.

SITizens Learning Credits

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 16 Dec 2020 (Wed) to
18 Dec 2020 (Fri)
Registration is Closed.

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