Overview
The hospitality industry faces different challenges such as stagnant or decreasing revenues and shrinking or eroding profit margins, underutilised capacity among many other factors.This 2-day course targets middle managers and staff at the supervisory level in the hotel industry who are responsible for revenue maximisation, and ultimately for profit optimisation.
Through case studies and learning activities, participants will learn the theoretical foundations and practical operational applications of revenue management and distribution.
What You’ll Learn
Topic 1
- Revenue Management 101: What is it and how does it work?
- Pre-requisites of revenue management
- Strategic levers and tactics
Topic 2
- Revenue Management Application: The interdependence of Space, Time and Pricing, with focus on supply & demand strategies, forecasting, market segmentation, pricing tactics and fencing, and development of competitive sets
Topic 3
- Revenue Management Implementation: A step-by-step approach and preparation of a revenue management plan
Topic 4
- Revenue Management in different areas such as Rooms, Gastronomy and Spa (THRM practice)
Topic 5
- Revenue Management and Distribution, with a focus on new and traditional distribution methods, and direct booking initiatives
Who Should Attend
Professionals from the hospitality and relevant industries that require the knowledge and skills in managing revenue.
SITizens Learning Credits (SLC) - Eligible Course
SIT Alumni: Before registering for courses, please activate your
SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.
CLICK HERE TO APPLY (only for SIT Alumni)
Certificate and Assessment
A Certificate of Participation will be issued to participants who:
- Attend at least 75% of the course
- Undertake non-credit bearing assessment during the course
Schedule
| Dates |
Venue |
|
|
13 - 14 Mar 2020
(9am to 6pm)
|
SIT@Dover, 10 Dover Drive, S138683 |
Fees
| Category |
Full Fee |
After SF Funding |
After SF Mid-Career
Enhanced Subsidy |
Singapore Citizen (Below 40) /
Singapore PR |
$1,498.00 |
$449.40 |
Not Eligible |
| Singapore Citizen (40 & above) |
$1,498.00 |
$449.40 |
$169.40 |
| Non-Singaporeans |
$1,498.00 |
Not Eligible |
Not Eligible |
Note:
- All figures include GST. GST applies to individuals and Singapore-registered companies.
- You can opt for either SkillsFuture Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.
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Learn more about funding types available
Terms & Conditions:
SkillsFuture Funding
To be eligible for the 70% training grant awarded, applicants (and/or their sponsoring organisations where applicable) must:
- Be a Singaporean Citizen or Singapore Permanent Resident
- Not receive any other funding from government sources in respect of the actual grant disbursed for the programme
SkillsFuture Mid-Career Enhanced Subsidy
To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
- Be a Singaporean Citizen
- Be at least 40 years old
- Not receive any other funding from government sources in respect of the actual grant disbursed for the programme
SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.
SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.
