Overview

Increasingly, organisations around the world are embracing design to help them innovate, in order to be competitive and adapt to the changing economic climate. The intersection between design and business have been key to adding value to products, services and processes, and this has brought the Design Thinking to the forefront. Design Thinking is a structured human-centred approach to generating and evolving ideas, which produces a different way of thinking, doing and approaching problems from external perspectives.

The objective of the User Centric Design Innovation course is to understand the fundamentals of Design Thinking through a guided framework of transdisciplinary approach and iterative processes. This training is designed to engage professionals from different fields; from business owners, design engineers, product managers, UX designers to entrepreneurs, who are interested in applying design innovation onto their business, operations or practice.

The 3-day course will allow participants the unique opportunity to practice and apply Design Thinking methodologies on a real challenge with a company-sponsored problem statement. Participants will be grouped with other stakeholders such as the company's representative who provided the challenge, industry users, design practitioners and SIT faculty. As a team, participants will gain insights together, collaborate to decipher the challenge and co-create innovative real-world solutions around it.


Teaching Team

What You’ll Learn

  • Understanding Users and Challenges
  • Design Thinking is a human-centred approach in understanding problems and creating solutions. Understanding users and challenges require first and foremost, the identification of the stakeholders. Through observations and user engagement, one is able to develop empathy and challenge assumptions. This enables participants to develop better understanding of the physical, social and emotional needs of your users

  • Problem Definition
  • Through the understanding of stakeholders and challenges, one is able to develop an in-depth understanding of the problem. This allows the problem to reconsidered, synthesised and reframed in human-centric ways.

  • Ideation and Co-creation
  • This stage of the process involves Brainstorming, which requires an acceptance of all ideas from all participants. Participants will learn benefits of working in a multi-disciplinary team through the sharing of ideas and develop understanding of them through questioning. Participants will co-create innovative solutions through the mashups of different ideas.

  • Prototyping and Story boarding
  • Participants will gain experience at rapid prototyping through a hands-on ‘fail fast, fail forward’ approach by creating multiple iterations of a solution at a low resolution. Through making and drawings, participants will gain creative confidence by creating solutions and gaining feedback quickly, which enables them to adjust the solution and testing it again. Participants will also learn the basics of storyboarding and develop an understanding of how through stories, participants o ‘pitch’ their work to a target audience.

  • User feedback and analysis
  • Through examples and case studies, participants will have a chance understand the importance how user feedback and analysis is conducted after a prototype has gone live, and how they might do so in their own context.

At the end of this course, participants will develop an understanding of the use of Design Thinking methods from end to end, and its application to innovation projects. Participants will learn new methods in translating user needs to human-centered solutions and the benefits of working in a trans-disciplinary manner with a multi-disciplinary team. They will also develop an appreciation of rapid-prototyping; its iterative process of testing and gathering feedback.

Who Should Attend

All working professionals who are using or wish to use design thinking to optimise innovation in their organisation or product creation, such as:

  • Design Engineers
  • Product / UX Designers
  • Managers
  • Entrepreneurs
  • Product Manufacturers
 

SITizens Learning Credits (SLC) - Eligible Course

SIT Alumni: Before registering for courses, please activate your SITizens Learning Credits via the email sent by SIT Alumni Team, on behalf of SITLEARN Professional Development.

Registration Closed.

 

Certificate and Assessment

A Certificate of Participation will be issued to participants who:
  • Attend at least 75% of the course; and
  • Undertake the assessment(s) during course

Schedule

Date Venue
4, 11 and 18 Sep 2020 (Fridays) SIT@Dover, 10 Dover Drive, Singapore 138683

Fees

Category Full Fee After SF Funding After SF Mid-Career
Enhanced Subsidy
Singapore Citizen (Below 40) / Singapore PR $2,568.00 $770.40 Not Eligible
Singapore Citizen (40 & above) $2,568.00 $770.40 $290.40
Non-Singaporeans $2,568.00 Not Eligible Not Eligible

Note:
  • All figures include GST. GST applies to individuals and Singapore-registered companies.
  • You can opt for either SF Series Funding or Mid-Career Enhanced Subsidy. Both cannot be combined.

» Learn more about funding types available

Terms & Conditions:

SkillsFuture Funding


In order to be eligible for the 70% training grant awarded by SkillsFuture, applicants (and/or their sponsoring organisations where applicable) must:
  1.  Be a Singaporean Citizen or Singapore Permanent Resident
  2.  Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SkillsFuture Mid-Career Enhanced Subsidy

To be eligible for the 90% enhanced subsidy awarded, applicants (and/or their sponsoring organisations where applicable) must:
  1.  Be a Singaporean Citizen
  2.  Be at least 40 years old
  3.  Not receive any other funding from government sources in respect of the actual grant disbursed for the programme

SIT reserves the right to collect the balance of the programme fees (i.e. the potential grant amount) directly from the applicants (and/or their sponsoring organisations where applicable) should the above requirements not be fulfilled.

SIT reserves the right to make changes to published course information, including dates, times, venues, fees and instructors without prior notice.

Key Info

Venue SIT@Dover, 10 Dover Drive S138683
Time 09:00 AM to 06:00 PM
Date 04 Sep 2020 (Fri) to
18 Sep 2020 (Fri)
Registration is Closed.

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